Quick TATs, urgent requests, large-volume deliverables are something we manage on a daily basis. Nonetheless, our unique team mix, along with our ability to think and experiment with new formats, allows us to often churn out award-worthy work that gets our clients going gaga.
To help Etihad Airways tackle the challenge of competitive air travel pricing, Magnon eg+, in association with eg+ Abu Dhabi, executed a dynamic creative optimisation campaign that helped elevate Etihad’s sales to new heights. Featuring extensive micro-targeting, the campaign churned out a total of 33,600 unique banners in real time, which ultimately led to a staggering 85% savings on production cost.
HP India, the global IT giant is one of our most dynamic clients. Its massive range of advanced products inspire us to create rich, powerful and comprehensive communication, both for print and digital platforms. HPs state-of-the-art product portfolio targets consumers of all ages, hence offering us a unique space to create impactful communication for different age groups as per their unique interests.
Video assets are generally created for specific target audiences. We decided to use dynamic video creation to drive relevance of one video asset for multiple target audiences. To achieve this, we identified 4 relevant target genres and created 4 base video cuts from the master video and crafted 50 unique pieces of messaging that resonated with various unique audience profiles. The result was an amazing 50 unique assets created from one base asset.
Hamdan Bin Mohammed Awards
Recently, we managed a dynamic creative campaign for Hamdan Bin Mohammed Award for Innovation in Project Management with great results. This was a complex campaign, which involved targeting 5 different audience categories for 7 different award categories. Using just 5 base templates, we managed the entire communication requirement, which otherwise would have meant creating 1750 different banners.
HP | MTV
Fame-istan was a first-of-its-kind opportunity for budding filmmakers, actors, cinematographers, and other film artists to get under the limelight. We gave the campaign a twist by creating dynamic banners, which integrated with individual TA profiles such that each individual saw their picture in the banner. The audience reactions were invaluable and this went viral as many of them shared these banner images featuring their photographs on social media.